HAWAII 180
Hawaii 180 is a surf and skate company, located in Kakaako, Hawaii. Selling products and holding events to help benefit the local people.
OUR MISSION
Hawaii 180 is a surf and skate brand rooted in culture, dedicated to uplifting local communities. Drawing inspiration from the vibrant art of our streets, we design trendy, sustainable products that reflect the unique culture of Hawaii. Through surf and skate competitions, eco-friendly initiatives, and more, we're making waves to turn Hawaii around—one 180 at a time.
PROBLEMS IN HAWAII
1. Economic Recovery and Diversification
2. Housing Affordability
3. Climate Change and Sustainability
4. Educational Attainment and Workforce Development
5. Accessibility of Healthcare
Hawaii 180 will sell products and raise money at events to help alleviate problems in Hawaii and the local people.
WHY KAKAAKO
Kakaako, Hawaii is filled with beautiful art and murals. Throughout the world, art is used as a tool to express emotions, perpetuate culture and convey meaningful messages. Hawai‘i is no exception. Art has long served an important role in sharing stories about the treasured history of our beloved islands.
Hawaii 180 uses creativity and art in all of their designs, connecting Hawaiian history, street art, culture, and community in one brand.
COLOR PALETTE
TYPOGRAPHY
OUR LOGO
Our logo is simple yet it captures our ideal values throughout our brand, which is turning Hawaii around. Logos will be used throughout the brand using color and hand drawn text based off of street art and design.
Along with our logo, we have a secondary icon that is our chicken mascot which will be another memorable branding stamp across multiple platforms throughout our brand.
HAWAII 180 MASCOTT: THE CHICKEN
Our chicken mascot works by blending island culture and tradition with charm and character. Chickens hold a unique place in Hawaiian culture, often spotted roaming free on the islands and embodying a sense of resilience, adaptability, and a laid-back island spirit. By adopting a chicken as a mascot, we tap into a local icon that resonates with both residents and visitors alike. It can also represent key brand values—whether it’s the homegrown, natural vibe of the islands, and a commitment to sustainability. A friendly, charismatic chicken mascot can build emotional connections, symbolizing the brand’s local roots and dedication to sharing the welcoming aloha spirit.
LOGO STACK
