SHOWLTU COAD BRAnDING 2025
Lawrence Technological University College of Architecture and Design holds an exhibition every year to showcase Senior designers and CoAD Alumni. For the show I needed to design the graphic identity system to publicize our end of year exhibition, ShowLTU CoAD 2025. This is a high-profile event, with many alumni and industry professionals attending.
Must represent CoAD’s three core pillars (design, technology, practice)
Must represent emerging designers
Must be flexible enough to be used across a variety of assets
Must be differentiated from any other branding from other local institutions
Must be creative, professional, and visually arresting
Integration is a basic law of life; when we resist it, disintegration is the natural result, both inside and outside of us. Thus we come to the concept of harmony through integration.
Norman Cousins
INTEGRATED INVERSION
Integrated Inversion focuses on the importance of spotlighting student work. Integrating physical elements that will allow students and guests to interact in person or on social media. Focusing on creating materials for users to feel included and a belonging at ShowLTU CoAD 2025.
CORE VALUES
SEEING STUDENTS WORK THROUGH THE COAD SHOW
SPOTLIGHT- Gradients and gradient shapes represent the spotlight of student work and a rate of change throughout the year.
INVERSION- Using inverted colors and unique shapes in designs while maintaining readability throughout all design aspects.
INTEGRATED- Physical and digital elements to see student work and for people to post on social media.
Typorgaphy and Color
Logos and Gradient Shapes
Logos are transparent, can be overlayed over all brand assets
Logo is used as a base throughout final designs
Gradient shapes represent a spotlight of students work and a spotlight of events at ShowLTU. These shapes can be used over all assets such as posters, social media, and other materials needed.
gradient Posters
These gradient posters are put around the CoAD building. Gradients in the posters represent a spotlight of student work through the show.
- Show Poster
- Schedule poster
Cut out Posters
Cut out posters represent how people can see students work through ShowLTU CoAD 2025. Posters will be posted around windows on classrooms, the print lab, and front CoAD building windows. Allowing people to look through them like they are looking through the Show.
There are also cut out flyers that people can post on social media, creating an interactive element that everyone at ShowLTU can use.
Cut out Flyers
Cut out flyers will be used as an interactive element that students or ShowLTU guests can use to post and share their experience at the show. Students can also post their projects online, creating an interactive experience through ShowLTU CoAD 2025.
